Walmart joins Apple and slams the door on X and Elon Musk

Elon Musk's recent incendiary comments towards advertisers who have decided to abandon the platform have raised tensions!

Several companies are distancing themselves from the X platform (formerly known as Twitter) in the context of the ongoing controversy surrounding several comments made by the platform's owner, Elon Musk. Walmart is one of the most recent. The company said it had found other platforms that would allow it to better reach its customers, citing Musk's recent controversial positions as reasons for his departure.

Walmart joins Apple and slams the door on X and Elon Musk

Elon Musk's recent inflammatory comments towards advertisers who have decided to abandon the platform have raised tensions between the parties, with the result that more and more companies have opted to withdraw their ads from the Musk-run platform.

Walmart joins Apple and slams the door on X and Elon Musk

Companies have been alarmed in recent months by Musk's content moderation decisions and the increase in provocative or harmful content since his acquisition of the company.

Walmart joins Apple and slams the door on X and Elon Musk

Airbnb and Uber have cut their advertising budgets on the platform, while Microsoft, Amazon and Coca-Cola, as well as other major brands, have stopped their ad spending altogether.

Walmart joins Apple and slams the door on X and Elon Musk

These changes could have serious financial consequences for X, as the platform could lose up to $75 million by the end of the year, according to the New York Times, which obtained internal documents indicating that advertisers are reluctant to advertise due to Elon Musk's recent behavior.