‘Kelswift’ is making astronomical profits since the engagement

Travis Kelce ‘s marriage proposal to Taylor Swift has been doing the rounds on Instagram, garnering over 33 million likes under her post.

It’s the topic of the hour, and the news has had a major impact on their popularity with their respective fans.

As reported by Forbes through data shared by Fanatics, sales of Travis Kelce’s Chiefs jerseys have exploded by 200% since the couple’s engagement was announced.

Also, Taylor Swift saw her Spotify numbers quadruple thanks to the song So High School, which jumped 400% in terms of listens. The country singer is now the most listened-to artist on the platform, thanks in particular to Fortnight, Lover and Style.

Travis Kelce’s jersey sales spikes by 200%: https://t.co/vq0agJDWJn pic.twitter.com/sHd7PIPAeU

— Forbes (@Forbes) August 28, 2025

What’s more, in the 24 hours following the announcement, Kelce added no less than 777,000 new subscribers on her social networks, while her fiancée now has 1.2 million more to her credit.

Quite a marketing coup for the lovebirds!