A dispute between a music industry heavyweight and TikTok could lead to major changes in TikTok’s short music video offering.
Major adjustments are therefore envisaged…
Universal Music Group — the recording industry behemoth that represents some of the world’s biggest superstars, including Taylor Swift, Drake and BTS — says it will yank its songs from TikTok after Wednesday. https://t.co/6zwNUwFokD
— Axios (@axios) January 31, 2024
UMG claims that this strategy is designed to intimidate the label into accepting a deal that does not reflect TikTok’s rapid growth or its reliance on music as content.