We've scoured the 2023 men's swimwear trends for you. So you're ready to go on vacation this winter under the warm rays of the sun!
Bold and bright
Credit: Vilebrequin
If you ask us, understated swim shorts are a missed opportunity, which is why we're totally on board with the current trend for bolder, brighter hues. Bright colors are a big trend in swimwear this year, with summer citrus hues like orange and yellow being the most popular. One thing to keep in mind with this trend is skin tone. Bright colors can wash out lighter skin tones, so check out what types of shades work best for your skin tone before taking the plunge.
Solid Color
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The best way to make sure all your photos look good is to avoid clashing prints with your chums. Not only do solid color swimsuit photos not age as quickly, but you're also more likely to find a single shade that flatters you than an entire pattern. Quick tip, if you're low on vitamin D or didn't have time to get a spray tan before you flew, opt for dark green, burgundy or navy shades.
From the beach to the bar
Credit: De la plage au bar
Fitted swim shorts were a game changer when they first appeared, and today they're more relevant than ever. Many people have spent the better part of the last two years slouching in joggers and baggy T-shirts, so every opportunity to dress up should be grabbed with both hands...even going to the beach. There are plenty of floral options if you want to kill two birds with one stone, or stick with a simple solid color to maximize the potential of beach to bar.
Flower Power
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Botanical prints have gone from being a women's favorite to an everyday essential for men, and there's no better time to splurge than during the vacations. Floral shirts worn under a summer suit add a touch of whimsy to an otherwise static look. Hawaiian prints and tropical foliage make for great Instagram support. However, if you're on the lighter side, opt for something with a dark background to avoid looking washed out. Also, those with darker skin tones should opt for a light background to increase the contrast and make the shorts stand out.
Action Man
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The military-inspired look has been one of the most prevalent trends over the past few decades, and it has now come full circle to take the beaches by storm. Enlistment in the military can add a bit of rugged masculinity to even the lightest of swimsuits. As for length, action man shorts should stay at mid-thigh level to avoid any surfer connotations. If you're not comfortable with patterns, plain khaki shorts will always do and can be worn slightly longer (but never below the knee).
Jazzy
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Intricate, jazzy and abstract patterns are very present in swimwear in 2023. These are prints that bring out the tans and add a splash of color to your vacation wardrobe. If you tend to be shy when it comes to experimenting with patterns, this might be the perfect opportunity to take the plunge. After all, swim shorts are one of those rare clothes where anything goes.
White Stripes
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A staple of summer wear, nautical-inspired swimwear is a classic way to feel Parisian cool. The 2023 nautical look sees Breton stripes get an update: whether slanted, stacked, layered or recolored, these next-level lines balance carefree and stylish in a way that only the French can. If you're pretty thin, horizontal stripes will give you some width. If you have excess baggage, vertical stripes will elongate your body by drawing the eye up and down.
Geometric Patterns
Credit: Simons
Looking for something a little different from the tried and true floral and tropical prints? Look no further than the latest generation of swim shorts with all-over geometric prints.
Retro Style
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The appeal of retro sportswear is more prevalent than ever, and today, nostalgic swimwear trends are also in the mix. This season, designers have taken the old-school vibe and updated it, so you don't look like your old gym teacher on swim lesson day. Most often, retro-inspired shorts come in an A-line shape, with wider leg holes to keep the throwback silhouette. While this cut is flattering and makes you look well-proportioned (especially if you're wider at the top), it leaves a lot of room for flapping. So make sure they're doubled up to avoid giving everyone a glimpse of what's underneath the bikini when you're lying on the chaise lounge.
Coordinated
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Two is better than one, they say, and one of this season's biggest trends does just that. In fashion parlance, a "coordinated outfit" is a beach-ready ensemble consisting of shorts and a short-sleeved shirt in the same color or print. When you get home, increase the cost/use ratio by making the most of both pieces. Wear the ensemble separated by a white tee to tone down the Club Tropicana vibe.