Outraged, Mexican president accuses Trump of “discriminatory propaganda”

Mexican President Claudia Sheinbaum denounces Trump administration ad campaign as “discriminatory propaganda”.

Mexican President Claudia Sheinbaum says her government plans to ban advertisements from the Department of Homeland Security, which show Secretary Kristi Noem warning migrants not to enter the United States illegally.

— CNN (@cnn.com) 2025-04-24T01:13:18.310Z

Sheinbaum announces her intention to ban an ad featuring the U.S. Department of Homeland Security and Kristi Noem, who crossed the border into Mexico to send migrants a threatening message: “We will hunt you down.”

The ad prompted Sheinbaum to announce reform proposals to prohibit foreign governments from disseminating what they consider political or ideological propaganda in Mexico.

The ad featuring Kristi Noem, broadcast notably during a prime-time soccer match, was described by Sheinbaum as “discriminatory propaganda”.

Claudia Sheinbaum claims that the same American propaganda ad was also broadcasted on radio and relayed on social networks.

She insists that Mexico “does not agree” with this propaganda targeting the migrant population.

According to CNN, the Trump administration and the Department of Homeland Security are reportedly rejoicing in the supposed effectiveness of the ad, claiming that there would be a general drop in border crossings, without specifically targeting Mexico.

No hard evidence has been presented, however, to directly link the drop in crossings to the ad campaign, rather than economic tensions, including tariff wars.

These tensions coincide with a clear drop in interest in staying in the United States, seen worldwide, including at the Canadian border. This trend was accentuated after several of Trump’s offensive statements about Canada, which led many Canadians to boycott the United States.

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