Apple has unveiled its results for the first quarter of 2025, with iPhone sales just reaching the forecast $46 billion.
Apple CEO Tim Cook said that planned US tariffs on foreign imports will add $900 million in costs in the current period
Apple sales generated more than $95 billion in revenue in the first quarter of 2025, slightly exceeding forecasts of just over $94 billion.

However, some indicators are already revealing strains, including a billion-dollar drop in sales in China below projections.
According to Forbes, Apple's first-quarter sales in the greater China region, currently at the center of a major tariff dispute with the U.S., came in below expectations.

While projections were for $17 billion, sales came in at just $16 billion.
CEO Tim Cook predicts a difficult second quarter due to the tariffs introduced by the Trump administration, which the company believes would result in additional costs estimated at $900 million.

If the trade conflict with China were to drag on, Apple would inevitably suffer the consequences, with China accounting for 17% of its revenues in 2024.
What's more, beyond the impact on sales, the majority of iPhones are assembled in this country, which accentuates the company's vulnerability.
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