Jeff Bezos attacks Elon Musk on his own turf

The Amazon founder aims to make his mark in a market largely dominated by Elon Musk. Billionaire and Amazon CEO Jeff Bezos has reached a historic milestone with the launch of his first 27 satellites in Amazon’s Project Kuiper, marking the start of a direct offensive against Elon Musk’s giant Starlink.

This colossal project aims to establish a collection of over 3,200 satellites in low-Earth orbit, with the ambition of competing in the strategic sector of global Internet via satellite.

It’s of course a market largely dominated by Musk and Starlink, with its millions of subscribers across the globe. Although SpaceX has created a considerable gap between, self and any competition, Amazon intends to prove that there is still time to get in this game.

Valued at over $10 billion, the Kuiper project is a declaration of economic and strategic war on Elon Musk. By positioning his satellites slightly lower than those of Starlink, Jeff Bezos aims to offer increased connection speeds and reduced latency, two major assets in winning over new customers.

To meet this challenge, Amazon has secured 83 rocket launches from a number of partners, including United Launch Alliance, Arianespace and Blue Origin, Bezos’ own space company.

Amazon faces a daunting challenge: Elon Musk and SpaceX have a multi-year head start in deployment, operational experience and profitability. In an attempt to destabilize the empire that Musk has consolidated with thousands of satellites, Bezos will have to rely on innovation, flawless execution and an offensive pricing policy.

The confrontation between Bezos and Musk for domination of the space Internet is just beginning, but so is the balance of power between two of the most powerful billionaires of our time.