Record ratings for Super Bowl LVIII

Super Bowl LVIII, with its spectacular display of talent, halftime show and a certain Taylor Swift, not only captivated American football fans, but also went down in history as the most-watched program in the history of American television.

Did the Taylor Swift Effect make this year's Super Bowl the most-watched broadcast in U.S. TV history?

Who's to say, but … maybe! https://t.co/mKksth6sZv pic.twitter.com/pljY6xB7M4

— Rolling Stone (@RollingStone) February 13, 2024

CBS data shows that Super Bowl LVIII attracted 123.4 million viewers!

This is a significant jump on the previous record.

The 7% increase in viewers testifies to the NFL's unwavering appeal, as well as its growing importance in entertainment and culture.

The Super Bowl was held for the first time in Nevada's game capital. The Kansas City Chiefs won their second straight championship, beating the San Francisco 49ers 25-22 in overtime.

Audiences peaked at 12.6 million for the halftime show, featuring R&B superstar Usher and guests including Lil Jon, Ludacris and Alicia Keys.

And let's just say the passionate romance between Travis Kelce and Taylor Swift didn't hurt!

Super Bowl marketing was more profitable than ever, with a 30-second commercial selling for around $7 million.

A Super Bowl we won't soon forget!