Spotify’s Wrapped campaign has been revealed as 2023 draws to a close. The result gives an insight into the year’s music and podcast trends… and the top artist of 2023 is Taylor Swift!
Um ok this is unreal?? I just wanted to say to anyone who listened to my music this year, anywhere in the world, thank you. Getting named Spotify’s Global Top Artist in 2023 is truly the best birthday/holiday gift you could’ve given me. We’ve seriously had THE MOST fun this year… pic.twitter.com/HZVkjvxp2D
— Taylor Swift (@taylorswift13) November 29, 2023
Taylor Swift was the most dominant artist on Spotify, winning the title of Spotify’s Best Global Artist and solidifying her dominance of the year 2023!
Swift’s success is largely due to her world tour, The Eras Tour, and to her fans around the globe, who contributed over 26.1 billion streams in a single year. The singer is also the most listened-to artist in the United States in 2023.
— Spotify (@Spotify) November 29, 2023
Spotify has also taken on the singer’s colors for its fans, who will see a new aesthetic when they listen to Swift’s music on the app!
Swift will also send a thank-you note and a special card to her most loyal fans…
Miley Cyrus’ Flowers tops the list… as the song has been listened to 1.6 billion times!