The Weeknd takes two more steps toward establishing himself as the most important artist on the planet, having just been confirmed as the world’s most popular artist by the Guinness World Records Committee!
There’s two new world records for @theweeknd as he has become the first artist to reach 100 million monthly listeners on @Spotify https://t.co/Z2zCtVay8n
— Guinness World Records (@GWR) March 20, 2023
According to Guinness, the star can thank TikTok and the release of his Die For You remix in collaboration with Ariana Grande, which quickly went viral on social networks and exploded his number of listeners on various streaming platforms… including Spotify. The monstrous success of Blinding Lights is also a big factor in the whole thing.