Tupperware files for Chapter 11 bankruptcy protection, shocking millions of longtime users in the process

Tupperware Brands, headquartered in Orlando, Florida, has filed for Chapter 11 bankruptcy protection.

This decision marks a turning point in the company’s 78-year history.

Tupperware’s popularity has plummeted in recent years, as the company has struggled to adapt to changing consumer tastes…

…particularly among young people, who prefer more ecological storage solutions.

In addition, it is also struggling to cope with competition offering more affordable prices.

The famous cookware company has announced its intention to continue its activities during the bankruptcy proceedings.

Tupperware has asked the court for permission to sell the company to protect the brand while it overcomes its financial difficulties.

This company, which once revolutionized food preservation and is present in 70 countries worldwide, became famous for its direct sales system and Tupperware parties organized by salespeople.

However, this situation leaves many customers and sales reps in a state of uncertainty, even though Tupperware representatives are trying to reassure that they will do everything in their power to save the brand.