Costco makes major decision on gold purchases

Costco stores in the United States recently decided to limit the number of gold bars that could be purchased per customer, in response to massive demand that emptied stocks within minutes.

This gold rush takes place against a backdrop of financial market instability and global trade tensions triggered by Donald Trump, driving many Americans to turn en masse to gold as a safe haven.

As a result, stocks were quickly depleted and many customers left empty-handed.

In order to manage a demand that has become difficult to control, the wholesale retailer has seen a marked increase in gold purchases in recent weeks.

Costco began selling gold in 2023, an initiative that was met with dazzling success, with over 75% of inventory sold out in the first week on the market.

Since their launch, these sales have generated between $100 and $200 million a month for the company, according to Wells Fargo.

In response to recent events, Costco has announced that a maximum of two gold bars per transaction will now be imposed on its customers within a 24-hour period.