It’s Labubu madness!

Are you familiar with Labubu products from China?

These plush toys, created by Kasing Lung, have been all the rage around the world, particularly over the past year, thanks to their many products, including key chains.

The Pop Mart company, manufacturers of these plush toys, has published its mid-year financial report, and sales are up 204% on the previous year, with profits up 362%. Pop Mart’s plush products as a whole boosted the company’s revenues in 2025 by 1200%, good for $854M (US).

In fact, Labubus generated no less than $670M (US) in the first half of 2025, an increase of 668% compared to the same period in 2024. These figures beat those of other popular toys at the same date, including Barbie with $374 million and Hot Wheels with $626 million (US). Labubus is expected to reach $1 billion in net value very soon, according to Wired.

Pop Mart, the Chinese company behind the Labubu franchise, has sold $670 million worth of related products so far this year—more than iconic US toy lines Barbie and Hot Wheels. https://t.co/yH8SH7j11p

— WIRED (@WIRED) August 19, 2025

These are the most popular products at Pop Mart, which has 571 stores worldwide, accounting for almost 35% of the company’s sales. As of June 2025, 40% of Pop Mart’s sales came from outside China, including a huge ratio in the United States, with sales of $315 million (US) in the first half of the year.

Celebrities such as Rihanna, Lady Gaga and Kim Kardashian were seen this summer with these items in their bags, creating a viral effect on social networks.