Ariana Grande, Demi Lovato, Justin Bieber: Bye, Scooter Braun!

Rumors have been circulating ever since Demi Lovato’s announcement, but now it’s Ariana Grande’s turn to part company with her agent, Scooter Braun.

One source put it simply — “There is absolutely no truth to her staying.” https://t.co/g1ztlbKQrd

— TMZ (@TMZ) September 1, 2023

According to TMZ, the singer is no longer following Braun on social networks, which perhaps implies a bigger dispute than officially declared by both parties!

Indeed, something is clearly going on…

That’s because in addition to Demi Lovato and Ariana Grande, Carly Rae Jepson, J Balvin and Idina Menzel have also reportedly left Braun of late, so many are wondering if all his sudden departures are hiding something serious.

But according to Scooter Braun, it’s more that he found himself in negotiations with several clients as he would like to withdraw from the day-to-day management of his artists.

Even Justin Bieber, his protégé and the man who made him the super-agent he is today, is said to have decided to walk away…

Scooter Braun founded SB Projects, a talent management and entertainment agency, in 2007. As part of SB Projects, Braun manages a roster of high-profile clients.

But one of the most defining moments in Braun’s career was, of course, his discovery of Justin Bieber on YouTube in 2008.

Braun quickly signed Bieber to a management contract, and the singer’s career took off.

This raises a number of questions, not least in relation to a certain Taylor Swift. Braun is also involved in a controversy with Swift over the acquisition of her catalog and master recordings in 2019.

Does Swift’s power extend to her counterparts?

What’s really going on with Scooter Braun?