KISS sells its catalog… 300M$!

Rock icons KISS have reached an agreement with Sweden’s Pophouse Entertainment Group to ensure the preservation and adaptation of their legacy for the digital age. The deal is rumored to be worth in excess of $300 million.

In a landmark deal, Pophouse Entertainment Group has acquired the KISS catalog, brand and intellectual property.

By combining the musical heritage of KISS with the latest technological advances, the company aims to create an unforgettable experience for fans of all ages.

Pophouse Entertainment is already renowned for its ABBA Voyage project, a holographic experience featuring the Swedish band ABBA. This experience offers a virtual concert in which the band’s members are represented as holograms, performing their greatest hits. This allows fans to rediscover the essence of ABBA and enjoy their musical performances in an innovative and immersive way.

According to Per Sundin, CEO of Pophouse Entertainment Group, several projects are in the pipeline for the band, including a biopic, a documentary and a unique avatar show experience.

Scheduled to take place for the first time in North America, the event has been announced for 2027, although details remain confidential for the time being.

This partnership kicked off at KISS’ farewell concert in New York, at Madison Square Garden.

George Lucas’ Industrial Light & Magic, in collaboration with Pophouse, unveiled digitized avatars created by the band. The high-fidelity images hint at future digital performances, building on the success of Pophouse’s holographic events.

Gene Simmons, co-founder of KISS, has announced the end of the band’s touring activities, signalling the start of a new era. This period will be distinguished by innovative, digital shows, Simmons promises!