Woman blacks out at night club. Then she realizes the video has become an ad on Instagram for a place she’s never been to

Hannah (@hannahbeauc), a UK-based TikToker, says a video of her dancing—that she herself did not take or agree to—at Blues Kitchen in Manchester back in 2023 has resurfaced as an Instagram ad for a London club she's never set foot in.

“Just woke up to find out a video of me blackout at the club from 2023 is now an insta ad for a club i've never been to,” she wrote in the caption.

“Guys, you're missing the point,” she opens in another follow-up clip, addressing her commenters. Her mom, she notes, has already liked the ad.

The story

Per Hannah's account, the footage wasn't even hers to post. Someone at Blues Kitchen recorded her dancing on their own phone. That clip, she says, is now running as promotional material for a venue in London she thinks is called “the Queen's Head, or the Queen's Shed.”

“I'm also in a ginger wig and the wig is halfway off my head, which is why I will not post it because it is so embarrassing,” she says. She insists she wasn't blackout drunk and that she was only having a good time.

She also flags what strangers online have said about the footage. One commenter, per her account, wrote that the man dancing near her appeared to be making her and another woman uncomfortable. “Bro, I was the third wheel,” she says.

The venue that stitched her likeness into its promo has not, per her telling, contacted her. But she's not too pressed about it. “I'm not doing a whole cease and desist thing,” she says. “It's kinda funny. I can be embarrassed. I can laugh at myself.”

The peanut gallery

In the comment section, viewers discussed the legality of the situation.

“In order for them to use it as advertisement, they'd need your consent,” said one commenter on the first video. “Take them to court and get ur money girl.”

A commenter who responded to Hannah's update said, “Just post it…… we've all been there it's funny, gurlll! We don't judge!”

Another person added an important note. “Old Queen's Head is owned by Blues Kitchen, girl; they're the same company!” they said.

This is, in fact, the case. Both locations are owned by a London venue-centric outfit called The Columbo Group.

@hannahbeauc

and the top comment is chopped help x

♬ original sound – Ratchet Reactions

Whose face, whose ad?

In 2022, former Real Housewives star Bethenny Frankel filed a class-action suit in the Southern District of New York accusing TikTok of allowing an old clip of hers to be doctored into an ad for a counterfeit designer cardigan. When she posted a warning to her followers, TikTok flagged the video as “abusive” and removed it.

Smaller creators face the same treatment. Tennessee college student Kaelyn Lunglhofer is suing dating app Meete after a ten-second clip from her high school graduation video was allegedly scraped into a geotargeted ad that asked viewers, “Are you looking for a friend with benefits?”

Buzz News reached out to Hannah via TikTok message and comment, as well as The Columbo Group via email.